Why Do You Need a Marketing Agency in Duluth, Minnesota?
As a small-business owner in Minnesota, it can seem like you need to do everything yourself. You may not think you have the funding or the time to go out and hire a marketing agency to help you with content creation and implementation. You might think that taking photos yourself and running your social media platforms is easy to do and will save you money in the short-term. But will it gain more traffic in the long-run? Here are some reasons why businesses of any shape and size should hire a marketing agency to help.
1. If you are trying to focus on everything, you won’t really be able to focus on anything
Hear me out, if you are trying to run a business, manage employees, create content, and engage with followers, you are going to eventually get burned out or severely behind. An effective marketing plan includes writing, graphic design, computer programming, social media management, content creation, and more. It is a major task, not something that should just be thought of as a task on your to-do list. Even if you hire an employee to do some of it for you, you will constantly be checking in on them to make sure they are doing things correctly. By hiring a marketing firm, you are guaranteed consistent, professional content that is designed to drive traffic to your business.
2. A marketing agency will be able to offer a fresher, broader perspective
Odds are, the marketing agency you hire is going to know more about trends and tools than you do. They also have a lot more experience. It is hard to know if you are doing something wrong if you don’t know how to do it right, and marketing agencies will be able to easily identify what needs to be changed. They are also experts in design and creativity. In order to be a successful business, you need to differentiate yourself from every single one of your competitors. Hiring a marketing agency will give your brand that unique, beautiful look that you just can’t capture by yourself.
3. Consistency is key
This kind of goes along with our first point, but it is important to stress it again. We are being overwhelmed with new information and brands every single hour of the day. It is not good enough for you to post once or twice a week. It also isn’t good enough to post one great photo every once in a while. Consistency is key with digital marketing. Your followers want to feel like they know you in order to trust you. If you are replying to DM’s or comments once a week, consumers are going to feel like they aren’t a priority. Companies need to be posting and engaging with followers daily in order to keep up with the crowds.
4. It can actually save you money!!! (Seriously, it can)
This comes into play if you decide to hire a team of marketers rather than a marketing agency. You see, if you hire people on your staff to do your marketing for you, it could cost you an additional $600,000 a year. Plus, don’t forget you will need to give those employees health care benefits, paid vacation, training, and account for sick days. So, if none of the other reasons stuck out to you, this one definitely should.
We know that it can be a tough decision whether or not you should hire a digital marketing agency. We would love to answer any additional questions you have and explain a little bit more why Vivid is the best choice for your business. Until next time, capture vividly.
