Classic State
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Classic State
Classic State needed content, digital strategy, and social media maintenance. Together, with their team and ours, we came up with a vision that encompassed their goals, branding guidelines, and long-term strategies. Next, our team got to work.
Our team of content creators and social media managers immediately began regularly posting specialized content. Within a couple of months, we had completed over four shoots that included models within Classic State's target demographic and showcased their products perfectly. That content was added to Classic State's personal content library, and our team of social media managers began to use that content to build out the new social media strategy and vision. Using targeted hashtags, increased consumer engagement, and influencer strategies, we added little over 3,500 followers to their Instagram in just under two months.
We continue to brainstorm new ideas for the brand in order to reach new segments and appeal to a wider consumer base.
We have delivered over 500 edited photos, digital assets, and videos to Classic State since beginning our partnership. They will have that content forever. This content includes new product photoshoots, lifestyle shoots, and shop shoots. Our team is constantly thinking of new ideas and works with Classic State to fulfill all of their needs.
Classic State is targeting mainly 25-35 year olds who are interested in travel, state pride, and of course, hats. We implement all of that into our copy and written strategies. We also aimed to differentiate the brand by being very positive and uplifting. These are also the niches that our team targets with hashtags, promoted posts, and outreached likes.
We also created digital ads that Classic State could implement.
Classic State already uses an in-house digital ads team that runs ads for their campaigns. Those sales had been dropping significantly previously, and they were not getting traction on ads. Our team developed some video content that would help their in-house team run successful campaigns. Those ads performed very well.
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