Duluth Whiskey & Uff Da Vodka
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Duluth Whiskey & Uff Da Vodka
Duluth Whiskey & Uff Da Vodka, two brands based in Northern Minnesota, were in need of professional studio shots for their social media and website for upcoming launches. Duluth Whiskey is sourced from local ingredients and distilled in northern Minnesota, and it is created with elegance and passion. Their management staff wanted digital marketing campaigns to post throughout the year, specifically to increase brand awareness. They needed content that was professional enough to use for TV spots, blogs, and mainly their website. We created and delivered hundreds of highly professional content shot specifically in our studio.
To grab attention
Along with our photos, we created short promotional films for both Duluth Whiskey and Uff Da Vodka. Both of these brands are spunky, mature, and designed to stand out. We wanted our film to represent that. We specifically chose our music, lighting, positioning, and timing to be quick, upbeat, loud, and ready to grab attention. You can view these films throughout the campaign.
Selecting tone and style
Since both of these brands are relatively new, we had to brainstorm and decide which styles we wanted the photos to incorporate. Our team used the labelling and products themselves to find the solution.
Since whiskey is generally associated with brown tones and more rural atmospheres, the photos are very warm and contrasted. We focused on close images and poses that made the bottles look dramatic and large.
In contrast, Uff Da Vodka was designed to look more urban, modern, and classy. The black backgrounds and blue tones creates an icy feel that is perfect for the brand.
Creativity and flexibility
Since we own our own studio space, we are able to bring your products in and shoot any way that you want. Additionally, this allows our team to brainstorm creative ideas on our own and shoot those as well. Our team of photographers and videographers are constantly considering unique poses, lighting, and editing styles in order to ensure you receive deliverables like never before.
We make it a priority to go above and beyond with our product shoots. Plus, having our own space allows us to be flexible with your time as well. All you need to do is give us some products, and we handle all of the rest.
Our team ended with over 50 edited photos and two promotional films to deliver to Duluth Whiskey and Uff Da Vodka. Our main focus was to provide elegant, detailed, and professional photos. Our team created an entire portfolio for the brands to use across social media, their website, and any other digital marketing they need. This was a situation of a single campaign in which a brand came to us with a need for content creation and we worked within their budget to create something remarkable.
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